According to an article in BusinessWeek, the mobile app market is currently a $1 billion per year market. Analysts estimate the market will grow to $4 Billion per year by 2012. That’s a CAGR of 100%.
- The article also talks about social games, stating:
- U.S. revenues from social games to $720 million
- Analysts project that U.S. revenues from social games will grow to $2 billion by 2012.
Apple’s App Store surpasses 2 Billion downloads according to Gamasutra. There are:
- More than 85,000 Apps available
- 50 million iPod Touch and iPhone customers worldwide
- Over 125,000 developers in the iPhone Developer Program
It seems like it might be getting crowded.
According to an article in the Wall Street Journal, Apple makes between $60 Million and $100 Million per quarter from sales of software through the App store. Considering this is Apple’s 30% cut from sales on the platform, partners are making between $140 Million and $250 Million per quarter. Since games are only about a third of the 65,000+ applications available, we can estimate games as an $80 Million to $133 Million business for Apple each year. For partners, this would make the market $186.67 Million to $310.33 Million annual market. In total, Games on iPhone are estimated at $266.67 Million to $443.33 Million annual market.
The New York Times has an interesting article that gives some statistics about iPhone market data related to games. Since Apple doesn’t tend to release info on game sales or demographics, this is a rare treat.
“Of the 50,000 programs available for the iPhone and iPod Touch through Apple’s App Store, games are the largest category, about 20% of the offerings, according to the mobile analytics and advertising company Mobclix.” This means there are approximately
- 10,000 games available for iPhone and iPod Touch
According to data from Web analytics firm Compete:
- 79% of all iPhone owners have downloaded games
- 31% of smartphone users in general have downloaded games
Other data from the article includes:
- There are currently 40 million iPhone and iPod Touch owners
- 15% of Gameloft’s sales were from iPhone games for Q1 2009
- Gameloft anticipates its sales from the iPhone to top $20 million this year