I gave this talk at OrlandoIx 2015 as the game industry keynote. I’ve done a lot of game marketing over the years and it has changed a lot. This is a great starting point for anyone looking to get their game out in the market, including some tools and lists that I start with when launching a game.
Here’s a presentation I gave at Colombia 3.0 as the game industry keynote. It has something for everyone if you’re in the business of games. There’s a lot of common sense stuff in here, but ultimately a lot of people don’t have this knowledge.
The annual D.I.C.E. Summit is the premiere event for the games industry to get together and talk about the current state of the business, and the future. The networking is second to none and the talks are TED-like. for those that didn’t get to attend, the talks are now online through G4. Here are a few of the best talks from the show:
Games Convention Online is interested in having speakers give lectures on Business & Legal (e.g. business models; micropayments; start-up & Investment topics; data security), Development (e.g. game design; programming & production; open source), Browser Games, Client-based Games, Mobile Games, Social Games (e.g. connection to browser games) and Internationalization (e.g. localization, international networks, community management).
GCO takes place July 8-11, 2010 in Leipzig, Germany. You can submit a speaker proposal here.
Our friends over at VentureBeat have sent over a code that will save you $50 off of registration to the event. We were at last year’s GamesBeat and it was definitely worthwhile. I would recommend it to anyone looking at the business behind virtual worlds, online games, venture capital for game companies, or funding in general. It pulls a good mix of game industry/Silicon Valley.
GamesBeat@GDC 2010 will be held on March 10th in San Francisco and will feature the theme Disruption 2.0. The one-day executive conference will explore the future of gaming and the effects of the iPhone, iPad, social media, digital distribution, and online gaming on the industry. Leading speakers will include:
Steve Perlman, CEO of On-live
John Schappert, COO of EA
Bryan Reynolds, Chief Designer of Zynga
Klass Kersting, CEO of Gameforge
Neil Young, CEO ngmoco
Gareth Davis, Platform Manager of FaceBook
Bart Decrem, CEO Tapulous
An others. Join 400 other gaming industry leaders for a day of panels, keynote and networking. Register here to receive $50 off your GamesBeat@GDC registration using the following code: GBEATSP.
DiscoveryBeat 2009is focused on the “secret recipe” for application discovery and the opportunity to create the relationships needed to succeed. Hosted by VentureBeat, this half-day event will be led by the hottest and most sought-after app developers, entrepreneurs and leaders from the games, social and mobile ecosystem. Speakers include the masterminds behind Zynga, Playfish, Smule, Playdom, Moderati, Ngmoco, Backflip Studios, GetJar, SGN, and more.
Now in its 7th year, the Mobile Games Forum is firmly established as the leading Mobile Games event in Europe. With the whole ecosystem present– operators, publishers, developers, handset manufacturers and software providers – all industry viewpoints will be represented at MGF 2010 at the Mandarin Oriental Hyde Park in London on 19th and 20th January 2010. This is your perfect opportunity to question and meet industry experts from:
Walt Disney Internet Group,
Digital Legends Entertainment
Namco Bandai Networks Europe
Fox Mobile Distribution
Real Networks plus many more.
The unbeatable speaker line-up includes over 45 cutting-edge viewpoints from industry leaders. Independent developers are eligible for a special rate and International Digital Entertainment Agency contacts receive a 15% discount when registering using code C0004IDEA. For full details please visit www.mobilegamesforum.co.uk or contact firstname.lastname@example.org.
TIGA, in partnership with the UK Trade and Investment Tradeshow Access Programme, is offering grants of £1,000 for eligible businesses to attend Game Connection Europe December 8-10, 2009 in Lyon, France. The grant is open to developers, distributers and service providers, such as outsourcing companies, middleware suppliers and legal services. Game Connection is also offering new developers the chance to exhibit for free.
Richard Wilson, TIGA CEO stated: “TIGA is determined to help games businesses improve their opportunities for growth, profitability and expansion. As an accredited trade organisation, TIGA works with UKT&I’s Tradeshow Access Programme in supporting UK businesses looking to exhibit at overseas trade shows. I hope that many UK games businesses will be able to attend Game Connection with our support.”
To apply for the £1,000 grant please contact Vanessa Joyce on email@example.com. TIGA will respond within 10 working days.
TIGA members that would like to take advantage of the 10% discount on exhibiting, or new developers that would like to a chance to exhibit for free, can contact firstname.lastname@example.org.