reported that 40 percent of Xbox Live subscribers are female. This isn’t a surprise given the direction that the Xbox 360 has taken over the past several years. With the goals of making the system a whole family entertainment device and gaining control of the living room, women were the natural target to expand the market.

Microsoft says that 42 percent of XBLA subscribers watch more than 30 hours of TV per month. Given the games tab is now four tabs in from the front page, I would expect those numbers to grow both in terms of hours watched, and the percentage of the audience watching more TV than they play games. And, as the new console systems come out, expect to see the pass down effect where these systems hit the back bedroom or den and households with multiple systems capable of streaming Netflix, Hulu, Vudu, Amazon, etc. drive those numbers up.

There are now 76 Million Xbox 360’s according to a post on AllThingsD. Other interesting data points for the platform include:

  • 38 percent of Xbox users are women
  • More than 51 percent of Xbox users have kids
  • U.S. Xbox account holders use the devices for 87 hours per month
  • As of last March, non-game usage — fitness, entertainment content from partners like HBO and Netflix, etc. — started outpacing game usage on a yearly basis
  • There was a 57 percent year-over-year growth in entertainment usage
  •  24 million Kinect devices have been sold, up from 20 million last year
  • There are 46 million Xbox Live accounts, up from 40 million last year

IESherpa Opinion: As the 360 continues to thrive, the focus for Microsoft is clearly general consumers that are looking to watch Netflix and other on demand video apps. Games were the Trojan Horse, enabling the platform’s transition into a Web TV hub and central digital media center in the living room.


A new research firm called FADE has released estimated sales numbers for the top XBLA games of 2012. Here’s their estimates in terms of units and revenue on the XBLA platform. From personal experience, hitting the 10K, 50K and 100K sales marks on XBLA has become harder over time since the store has been redesigned multiple times. The effect has been XBLA becoming an increasingly less effective sales channel since the majority of traffic is on the platform to play movies via Netflix:

Estimated Top Ten XBLA Titles in 2012, Ordered by Gross Revenues

  • Minecraft (4J Studios) (Notchtacular) – 4,997,000 Units / $97,388,000
  • Trials Evolution (RedLynx, LTD) (owned by Ubisoft) – 1,002,000 Units / $14,298,000
  • The Walking Dead (TellTale Games) (Yeah! Dan Connors and Kevin Bruner) – 2,615,000 Units / $10,277,000
  • Counterstrike: GO (Valve) – 273,000 Units / $3,973,000
  • Castle Crashers (The Behemoth) – 252,000 Units / $3,778,000
  • Gotham City Impostors (Monolith Productions) (A Warner company) – 258,000 / $3,698,000
  • I Am Alive (Ubisoft) – 245,000 Units / $3,609,000
  • Tony Hawk’s PS HD (Robomodo) – 226,000 Units / $3,261,000
  • Alan Wake’s American Nightmare (Remedy Entertainment) (Matias and Oskari and the crew making awesome!) – 206,000 Units / $2,903,000
  • Trials HD (RedLynx, LTD) (Ubisoft SD) – 203,000 / $2,799,000


Joystiq reported that:

Xbox Live now has 35 Million users

In January, there were 30 million Xbox Live users

Steve Ballmer released numbers on the success of Xbox 360 at CES this week according to the worldwide numbers are now:

  • 50 Million Xbox 36o consoles sold
  • 30 Million gamers on Xbox Live
  • 8 Million Connects sold

Sony announced in their press conference that there are:

  • 60 Million PSN accounts

Although Sony has more accounts, I believe that there is higher engagement on Xbox Live since the players tend to be more core on Xbox and play more often according to everything I know and have heard.

VentureBeat has a nice article with Foundation 9 Entertainment that helps define the downloadable console games market. Here are the key points:

  • F9E estimates that the XBLA market will hit $140 – $160 million in 2010, up 15% over 2009
  • Microsoft’s Xbox Live revenue, including subscriptions and movie downloads is estimated $1 billion a year
  • There are 43 million Xbox 360 owners
  • Approximately 25 Million Xbox 360 owners go online with Xbox Live
  • XBLA games sell for about $9 on average.
  • There is $140 million in XBLA revenue —30% goes to Microsoft

Xbox Live hit a new milestone with more than 2 Million Simultaneous users following the release of Call of Duty: Modern Warfare 2.

According to Microsoft, the install base of the Xbox 360 is now nearly 34 Million units worldwide. This is an increase of 3 Million since August. The company also stated that Xbox Live revenues are up 50% over a year ago. This means more online gamers to sell to, which is great for digital distribution’s continuing growth. The attach rate is now 8.7 units per system, which is more than three times that of the Nintendo Wii.

Microsoft has raised the cap for file sizes on XBLA to 2GB according to IGN. It was originally 50MS and then 150MB. Due to the file structure of XBLA, this is likely the largest file size that can be allowed unless Microsoft changes the file structure on the system.

According to Industry Gamers:
  • There are now more than 31.4 million Xbox 360s installed globally
  • 20 million Xbox Live users
  • The Halo franchise has sold over 27 million units
  • Downloads on Xbox Live are up 30% for the first half of the year