DisplaySearch Q3’10 Quarterly TV Design and Features Report was just released and has some info on the 3D TV market. Some of the forecasts include:

  • 3.2 million 3D TVs will be shipped in 2010
  • Just under 1.6 million 3D TVs will ship in 2010 in North America
  • 90 million 3D TVs will be shipped in 2014
  • 3D will grow from 2% of all flat panel TVs shipped in 2010, to 41% in 2014

Figure 1:  DisplaySearch 3D TV Shipment Forecast

Source: Quarterly TV Design and Features Report

According to a new report released by The Nielsen Company and the Cable & Telecommunications Association for Marketing on 3DTV:

  • 77% of consumers believe 3DTV is better-suited for special events such as movies or sporting events, as opposed to everyday viewing
  • 42% say they are interested in playing video games in 3D
  • 71% of hardcore or regular gamers are interested in 3D video games
  • 60% of viewers say 3DTV made them feel like they were “part of the action”
  • Nearly 50% felt it made them more engaged with what they were watching
  • 47% said 3DTV would make them watch programs they wouldn’t normally watch
  • Almost 90% felt the 3D glasses would constrain their multitasking activities

DisplaySearch (an NPD company) announced the findings of its Quarterly TV Design and Features Report. The firm estimates that:

  • 3D TVs will grow from 0.2 million units in 2009 to
  • 1.2 million units in 2010
  • 15.6 million units in 2013
  • 64 million units in 2018

Figure 1: DisplaySearch 3D TV Set Forecast

Source: DisplaySearch Quarterly TV Design and Features Report

DisplaySearch forecasts that over 70 million connected TVs will be shipped in 2012—up from around 15 million in 2009.

Figure 2: DisplaySearch Connected TV Forecast

Source: DisplaySearch Quarterly TV Design and Features Report

The Associated Press ran a story today quoting GigaOM Pro Analyst Alfred Poor predicting:

  • An install base of up to 46 Million 3D Televisions by 2013
  • 2.6 Million 3D TV sales in 2010
  • U.S. home video revenues in the first half of 2009 fell 3.9 percent from a year ago to $9.4 billion

This is very positive for 3D gaming as it emerges in 2010-2011 as a feature consumers will want and expect.

Home Media Magazine is reporting that an estimated 10% of US and Japanese Households will be 3D enabled by 2012. Europe is expected to reach 6% in the same timeframe.

3D is likely the next big thing and continues to gain popularity. Dreamworks and other studios have pledged that all of their future movies will be released in 3D format as well as the traditional format.
Gaming companies such as Blitz Game Studios in the UK are looking at 3D as a potential way to push the interactivity in games.