According to a new report released by The Nielsen Company and the Cable & Telecommunications Association for Marketing on 3DTV:

  • 77% of consumers believe 3DTV is better-suited for special events such as movies or sporting events, as opposed to everyday viewing
  • 42% say they are interested in playing video games in 3D
  • 71% of hardcore or regular gamers are interested in 3D video games
  • 60% of viewers say 3DTV made them feel like they were “part of the action”
  • Nearly 50% felt it made them more engaged with what they were watching
  • 47% said 3DTV would make them watch programs they wouldn’t normally watch
  • Almost 90% felt the 3D glasses would constrain their multitasking activities

DisplaySearch (an NPD company) announced the findings of its Quarterly TV Design and Features Report. The firm estimates that:

  • 3D TVs will grow from 0.2 million units in 2009 to
  • 1.2 million units in 2010
  • 15.6 million units in 2013
  • 64 million units in 2018

Figure 1: DisplaySearch 3D TV Set Forecast

Source: DisplaySearch Quarterly TV Design and Features Report

DisplaySearch forecasts that over 70 million connected TVs will be shipped in 2012—up from around 15 million in 2009.

Figure 2: DisplaySearch Connected TV Forecast

Source: DisplaySearch Quarterly TV Design and Features Report

According to  Quixel Research, 50% of consumers want 3D home theaters and 80% have already watched something in 3D.

The second annual 3D study, 3D Displays and Content 2009 pulled opinions from 1,000 HDTV owners and found:

  • 78% of respondents have had a 3D experience
  • 50% are interested in watching 3D at home
  • More than 33% of those surveyed expect 3D TV within 12 months
As HDTV manufacturers shift to 3D as the next big technology to move high-end TVs where they make better margins, the opportunity for 3D gaming will continue to grow.

Insight Media, predicts the stereoscopic 3D market will grow to more than 40 million 3D-capable displays by 2014.

The 2009 Stereoscopic 3D Gaming Report is $5,000 and provides a thorough analysis of all aspects of 3D gaming and 3D display infrastructure. In addition to the forecasts, results of testing 24 3D games on three different 3D monitors are included in the 330-page report. For more information visit: http://www.insightmedia.info/reports/2009s3ddetails.php

A recent study by In-Stat, predicts mass adoption of Ultra HD TVs will stretch into the 2020s. Ultra HD comes in: 4K (3840×2160) 4x 1080p resolution; and 8K (7680×4320) 16x 1080p resolution. In-Stat also predicted:

  • 40% of North American homes will have Ultra HD sets by 2025
  • 28.2% of European homes will have Ultra HD sets by 2025
  • 20 million Ultra HD sets will be shipped in North America by 2025
  • It will take 5-10 years before displays reach 5% of all homes
  • Broadcasters won’t begin offering Ultra HD content until 2017
  • A number of consumer-electronics manufacturers are already exploring the higher formats, and theatrical film makers are already producing 4K content for digital cinemas.
  • Digital cinemas are already exhibiting 4K content and creating infrastructure for 4K and 8K content
  • 1080p and 3D content will become more widely distributed before Ultra HD arrives in the home

For game makers, this should give an idea of how much the art requirements are going to change on games such as Modern Warfare 6 and Grand Theft Auto 11 (ok that was a joke).

The Associated Press ran a story today quoting GigaOM Pro Analyst Alfred Poor predicting:

  • An install base of up to 46 Million 3D Televisions by 2013
  • 2.6 Million 3D TV sales in 2010
  • U.S. home video revenues in the first half of 2009 fell 3.9 percent from a year ago to $9.4 billion

This is very positive for 3D gaming as it emerges in 2010-2011 as a feature consumers will want and expect.

Home Media Magazine is reporting that an estimated 10% of US and Japanese Households will be 3D enabled by 2012. Europe is expected to reach 6% in the same timeframe.

3D is likely the next big thing and continues to gain popularity. Dreamworks and other studios have pledged that all of their future movies will be released in 3D format as well as the traditional format.
Gaming companies such as Blitz Game Studios in the UK are looking at 3D as a potential way to push the interactivity in games.