Archive for the ‘ Apple ’ Category

Moconews.net announced that Apple has sold more than 2 Million iPads since the launch earlier this year. Analysts predict the install base will increase to 5 Million iPads by the end of 2010.

There are currently:

  • 5,000 apps for iPad
  • 200,000 apps for iPhone

8 Million iPads by 2012

iPad

Cnet has a story quoting Needham & Company Analyst Charlie Wolf as saying the Apple iPad will sell:

  • 2 Million iPads in 2010
  • 6 Million iPads in 2011

IDC Analyst Richard Shim estimates:

  • 4-5 Million iPads in 2010
  • IDC also estimates just 1.3 million non-Apple Tablet PCs – 170,000 of which will be slates.
  • IDC estimates that in 2009, 1 million tablets were sold, 125,000 of which were slates, as compared to 875,000 convertible PCs

I predict that without Flash support, it’ll be hard for the iPad to gain mainstream acceptance among gamers. Casual gamers playing FarmVille and other social networking games based on Flash won’t be able to play on the iPad. It seems like it might be a smart business move to consider adding Flash support outside of just the YouTube player if apple wants to capture this audience.

DFC Intelligence, recently released more details from their October 20th report on 8,000 consumers:

  • 54% of respondents in North America had played a game on their mobile phone in the past year
  • 69% of respondents in Europe had played a game on their mobile phone in the past year
  • 45% of respondents in North America had paid to purchase an application for their mobile phone
  • 36% of respondents in Europe had paid to purchase an application for their mobile phone
  • Apple’s App Store is the most popular service for purchases
  • 15% of respondents owned an iPhone or iPod touch (Europe and U.S.)
  • 29% of respondents owned a Nintendo DS (Europe and U.S.)

Apple’s App Store surpasses 2 Billion downloads according to Gamasutra. There are:

  • More than 85,000 Apps available
  • 50 million iPod Touch and iPhone customers worldwide
  • Over 125,000 developers in the iPhone Developer Program

It seems like it might be getting crowded.

According to an article in the Wall Street Journal, Apple makes between $60 Million and $100 Million per quarter from sales of software through the App store. Considering this is Apple’s 30% cut from sales on the platform, partners are making between $140 Million and $250 Million per quarter. Since games are only about a third of the 65,000+ applications available, we can estimate games as an $80 Million to $133 Million business for Apple each year. For partners, this would make the market $186.67 Million to $310.33 Million annual market. In total, Games on iPhone are estimated at $266.67 Million to $443.33 Million annual market.

The New York Times has an interesting article that gives some statistics about iPhone market data related to games. Since Apple doesn’t tend to release info on game sales or demographics, this is a rare treat.


“Of the 50,000 programs available for the iPhone and iPod Touch through Apple’s App Store, games are the largest category, about 20% of the offerings, according to the mobile analytics and advertising company Mobclix.” This means there are approximately
  • 10,000 games available for iPhone and iPod Touch
According to data from Web analytics firm Compete:
  • 79% of all iPhone owners have downloaded games
  • 31% of smartphone users in general have downloaded games
Other data from the article includes:
  • There are currently 40 million iPhone and iPod Touch owners
  • 15% of Gameloft’s sales were from iPhone games for Q1 2009
  • Gameloft anticipates its sales from the iPhone to top $20 million this year

VentureBeat reported that new gaming platforms are gaining very large install and user bases:

  •  iPhones and iPod Touch  - 30 Million Unit Install Base
  • Facebook – 150 Million users
The market for titles on these platforms is growing, however we predict that because of the low quality of many of the titles, and lack of quality control standards, consumers will become increasingly weary of trying and buying these titles.
Facebook and Apple need to put in additional content review in order to protect consumers from bad content. User generated content is great for talented people to get noticed and even create a business, but there is so much junk out there that it is getting increasingly difficult for quality titles to get noticed.
With a more stringent qualification process, consumers would have a better experience overall and that helps Apple grow their brand.