According to Spil Games 2013 Online Gaming Report:

  •  1.2 billion people play games around the world
  • 17% of all people on Earth are gamers
  • The global games market is currently $70.4 billion and is expected to
  • grow at 6% a year
  • 700 million people play games online
  • The audience is 54% male/46% female
  • The US mobile gaming audience will reach 162.4 million people by 2015

The report can be downloaded here.

According to M2 Research and Nintendo, there are 45 million people primarily playing console video games in the U.S.

  • Nintendo estimates 26% of these primarily console gamers are female
  • This is approximately 11.7 million female console gamers
  • Wii – 80% = 9.3 million
  • X360 – 11% = 1.29 million
  • PS3 – 9% = 1.05 million
  • Total = 11.7 million Females

M2 Research estimates there are:

  • 130 million women currently playing online PC games worldwide
  • 140 million men currently playing online PC games worldwide

Close to 40% of all World of Warcraft players are female, or almost 3 million players

According to Mindshare/Ogilvy & Mather:

  • Women account for 85% of consumer purchases
  • U.S. women spend more than $5 trillion annually on consumer goods and services
  • 22% shop online at least once a day
  • 61% influence consumer electronic purchases
  • Women account for 66% of all PC purchases

Nielsen released its Insight on Casual Games – Analysis of Casual Games for the PC, which tracked 847 PC casual game titles.

  • Of 847 the titles tracked, they were played by over 43 million unique people
  • On average, players played around 30 minutes a day
  • Casual games account for 75% of the total number of minutes of PC video game play across all video game titles
  • Casual gamers have the vast majority of play minutes and a very high frequency of play
  • 58% of casual gamers are female
  • 88% of casual game players play card games and puzzle games
  • Casual games have a high recurring game play rate
  • Casual game play sessions last an average of 31 minutes
  • Non-casual game play sessions are more than double, at 80 minutes
  • World of Warcraft game play sessions last on average 120 minutes

Download the full report from Nielsen here.

Gamasutra has coverage of a new NPD survey that shows women now make up 28% of the console gaming audience. Other data points include:


Wii has seen a 19% increase in usage over last year

“Heavy” portable game system users saw female usage rise 4%

“Extreme” gamers (play an average of 39 hours per week or more) saw its female population rise4% as well

38% of total gamer time was spent playing online games


16% of game purchases in 2008’s fourth quarter were downloaded digitally

The average number of gamers paying for micro-transactions decreased over 2007.

According to a report by CSMG, the strategy division of TMNG Global (Nasdaq:TMNG):
  • The global gaming industry is expected reach $40 billion in annual revenues by 2012. 
  • By comparison, U.S. gaming software sales reached $20 billion in 2008 from $9.4 billion in 2005. 
  • Mobile games represents the fastest growing segment with a 24.6% (CAGR) compound annual growth rate forecasted for 2007 through 2012. 
  • The average age of a gamer is 33 years old
  • Female gamers now reach almost 50% of the market across many types of games.