According to Spil Games 2013 Online Gaming Report:
- 1.2 billion people play games around the world
- 17% of all people on Earth are gamers
- The global games market is currently $70.4 billion and is expected to
- grow at 6% a year
- 700 million people play games online
- The audience is 54% male/46% female
- The US mobile gaming audience will reach 162.4 million people by 2015
The report can be downloaded here.
According to M2 Research and Nintendo, there are 45 million people primarily playing console video games in the U.S.
- Nintendo estimates 26% of these primarily console gamers are female
- This is approximately 11.7 million female console gamers
- Wii – 80% = 9.3 million
- X360 – 11% = 1.29 million
- PS3 – 9% = 1.05 million
- Total = 11.7 million Females
M2 Research estimates there are:
- 130 million women currently playing online PC games worldwide
- 140 million men currently playing online PC games worldwide
Close to 40% of all World of Warcraft players are female, or almost 3 million players
According to Mindshare/Ogilvy & Mather:
- Women account for 85% of consumer purchases
- U.S. women spend more than $5 trillion annually on consumer goods and services
- 22% shop online at least once a day
- 61% influence consumer electronic purchases
- Women account for 66% of all PC purchases
According to MCV, Nintendo has:
9 Million “primary” female gamers that regularly play the Wii
Nielsen released its Insight on Casual Games – Analysis of Casual Games for the PC, which tracked 847 PC casual game titles.
Download the full report from Nielsen here.
Gamasutra has coverage of a new NPD survey that shows women now make up 28% of the console gaming audience. Other data points include:
Wii has seen a 19% increase in usage over last year
“Heavy” portable game system users saw female usage rise 4%
“Extreme” gamers (play an average of 39 hours per week or more) saw its female population rise4% as well
38% of total gamer time was spent playing online games
16% of game purchases in 2008’s fourth quarter were downloaded digitally
The average number of gamers paying for micro-transactions decreased over 2007.