Jon Peddie Research released new research on the state of the PC Games market. Here are some of the key insights:

  • There are 54 million Performance and Enthusiast class PC gamers worldwide
  • The number of  Performance and Enthusiast class PC gamers worldwide will grow to 72 million by 2015
  • There is very strong demand in the  Performance and Enthusiast class PC gamers worldwide for systems, accessories, and upgrades approaching $4.7 billion in 2012 and growing to $7.7 billion by 2015
  • China’s internet cafe’s are driving demand for Mainstream and some Performance class gaming equipment

 

According to Newzoo:

  • The US now has 101 million mobile gamers
  • 69% play on smartphones
  • 21% play on tablets
  • The number of paying players is now 37 million Americans, or 36% of all mobile gamers
  • American players spend five times more on iOS games than on Android games
  • 19 million play on an iPhone
  • 18 million play on an iPod Touch
  • 12.7 million play on an iPad

 

The current install base of PS Vita is 1.8 Million Worldwide.

Sony expects the install base to be 10 Million by March 2012.

Launching MMO Games

I just uploaded a presentation I’ve given in different flavors over the past few years on launching MMO games. Here it is:

 

Here’s his updated info:

Mikel Reparez
Executive Editor | PlayStation: The Official Magazine
4000 Shoreline Court, Suite 400
South San Francisco, CA 94080
650-238-2482
mreparaz@futureus.com
AIM: citizenbomberman

GamesRadar Media Contact Update

For GamesRadar inquiries contact:

  • Sterling McGarvey (smcgarvey@futureus.com) for reviews
  • Sophia Tong (stong@futureus.com) for previews
  • Henry Gilbert (hgilbert@futureus.com) and Hollander Cooper (jcooper@futureus.com) for all other inquiries

NPD Group released new data:

  • 40 percent of people who have played an upgradable freemium game have made an in-game payment to extend or enhance the experience
  • Women and girls are “significantly more likely” to play freemium games than men
  • Men are more likely to pay than women
  • 38 percent of the U.S. population currently plays some form of freemium game
  • The majority of those who pay choose to do so within the first month of playing a game
  • Females are more likely to continue playing a freemium game after the initial try
  • Males 13 to 34 are most likely to abandon freemium games after initially trying it

55 million iPads have been sold since the launch of the original SKU in spring 2010.

Apple predicts that by 2015, the number of iPads sold will reach 325 million units.

 

TIGA, the trade association representing the UK video games industry, said today that the French video games tax credit helped games development companies grow by 20 period over a period during which British games development declined by 10%. The French experience demonstrates that a carefully focused tax break for games production could boost the UK games development sector and support the wider economic recovery.

New data reveals that:

  • Job growth linked to tax credit: After introduction of a tax credit in 2008, overall numbers of people working in the French games industry rose from 3,000 in 2008[1]to 5,000 in 2011[2], and numbers of development staff rose by 500 from 2,500 in 2008 to 3,000 in 2011. Conversely, employment of development staff in the UK games industry, which does not benefit from a tax credit, fell by more than 1,000 jobs over the same period.
  • Brain drain addressed by tax credit: 64 per cent of French companies that benefited from the video game tax credit stated that the measure had encouraged them to bring jobs back to France, equating to 1-5 jobs for 53 per cent and 20-50 jobs for 33.7 per cent[3]. 77 per cent of UK studios in a new TIGA survey think TIGA’s proposed new Games Tax Relief will trigger headcount growth and 92 per cent think new investment will be triggered by a new Games Tax Relief.
  • Tax credit generated return on investment for government: Total French Government tax receipts from the tax credit were€63.4m versus the cost of the tax credit of €38m, a 1:1.7 return on investment[4].
  • Tax credit drove up games development investment: For each euro of video game tax credit paid in 2009, €6.7 of expenditure was generated in the French game development industry[5].

To develop their projects, studios have to bear the risk of the initial design phase. These first few months are financed from their own funds or from borrowing and are a significant cost for the company. The French video game tax credit received for previous projects gives studios greater financial flexibility between projects (between delivery of the last project and payment for the next) and enables them to finance design of future projects while keeping employee numbers stable.

Dr Richard Wilson, TIGA CEO, said:

“The evidence from France shows that the French video games tax credit creates high skilled employment, benefits projects large and small, reduces sub-contracting overseas, enhances studios’ working capital, incentivises inward investment and more than pays for itself.  TIGA is advancing the case to HM Treasury in the run-up to the March Budget that a carefully focused Games Tax Relief will have similar positive consequences for the UK video games development and digital publishing sector and for the wider economy.”

Commenting on the impact of the French tax credit, Guillaume de Fondaumière, Co-CEO, Executive Producer of Quantic Dream, said :

“France’s tax credit for video games production has helped to increase employment in the French games industry and has improved cashflow for small development studios. The tax credit has helped to revive the French video games development sector. France’s experience shows that a tax credit for games production is good for developers and good for the wider economy.”

Nicolas Gaume, co-founder and CEO at Mimesis Republic and President of the SNJV (France’s National Video Game Syndicate), said:

“The video games tax credit has created jobs and boosted investment in the French video games sector. It has enabled the French video games sector to compete on a more level playing field. Crucially, the experience of France is that a tax credit for games production more than pays for itself and produces a positive return for the French Government. The UK would be wise to introduce a similar tax credit to enable the UK games development sector to prosper and to grow.”

Notes to editors:
The French video game tax credit was established in 2008 to support video games that have a cultural aspect to them. Games must have a high level of artistic creativity and technological innovation to qualify. The tax credit enables eligible games developers with a development budget of at least 150,000 euros to deduct some of their production expenses. The tax credit is 20 per cent of the total amount of eligible expenses incurred by the company for the approved video game. A maximum of €3 M is allowed per company per financial year. The total amount of tax credits awarded is estimated at €13.9 M for 2008 applications and €11.5 M for 2009 applications.

The amount forecast at the moment for 2011 applications is estimated at between €6.5 M and €7.5 M. Between its creation in 2008 and the end of July 2010 the CNC received 189[6] applications for approval and awarded a video game tax credit to 81 of them, i.e. a selection rate of 42 per cent.

About TIGA:
TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA won 10 business awards and was nominated a finalist for 9 other awards during 2010 and 2011.  In 2010 TIGA won two business awards including ‘Trade Association of the Year’ from the Trade Association Forum.

In 2011, TIGA won eight business awards including ‘Trade Association of the Year’ from the Trade Association Forum, ‘Outstanding Organisation’ from the Chartered Management Institute and two Global Business Excellence Awards, including ‘Outstanding Marketing Campaign’.  Richard Wilson won the ‘Leadership Award’ from the Trade Association Forum and the ‘Outstanding Leader’ award from the Chartered Management Institute. TIGA is an Investors in People organisation.

TIGA’s vision is to make the UK the best place in the world to do games business.  We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members.  This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For further information, please contact Dr Richard Wilson, TIGA CEO on: 07875 939 643, or email richard.wilson@tiga.org.

Icon, a self-publisher of iOS, WiiWare and PSP games released some numbers which I think could be useful to other developers and publishers:

Richard Hill-Whittall commented,”Alas a lot of the bigger numbers were free downloads/free promotions, but even so – I was really pleased with the numbers. I thought I’d share them – and as such they are included below broken down into the different formats – iOSPSP & WiiWare. I didn’t include PC as the numbers really aren’t worth including (probably about 20 units total!).”

iOS
Bashi Blocks
iPhone 19,945
iPad 5,523

Family Games Fun
iPhone 18,203
iPad 24,591

TOTAL: 68,262


WiiWare

Soccer Bashi
2,512

Arcade Sports

11,282

Family Games

14,439

Stunt Cars

12,577

TOTAL: 40,810

PSP Minis/PSN

Bashi Blocks

83,595

Arcade Darts

16,069

Arcade Air Hockey & Bowling

24,818

Arcade Pool & Snooker

3,410

Arcade Bundle

5,998

Family Games

8,829

Pool Hall Pro

3,012

Vertigo

960

TOTAL: 146,691


GRAND TOTAL: 255,763